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Dmitriy Ioselevich's avatar

It'll be really interesting to see how the IOC, FIFA, and individual sports teams respond to the latest string of fossil fuel protests. I'm sure these leagues/teams would have a fairly easy time replacing the sponsorship revenue. But of course these sponsorships are much more than just a simple transaction -- they represent a form of institutionalized propaganda (i.e., sports-washing) that provides fossil fuel companies with a social license to operate. Unfortunately, I think it might take some kind of climate disaster at the 2026 World Cup or 2028 Summer Olympics for sporting organizations to feel brave enough to revoke that license.

Paul Scott's avatar

"As far as I’m aware, this was the first national day of protest against fossil fuel advertising in U.S. sports history."

I can promise this won't be the last. In the dead of winter, protesters came out in ten cities. When the weather improves this summer, we'll do it again.

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